Your Soft Life Starts Here
Motherhood doesn’t have to feel like survival. A softer way begins here. Silk Robes, thoughtful self-care essentials, and journals gifts designed to make everyday moments feels special.
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Best Sellers
The pieces moms love to receive, and keep coming back for.
Intentional Self-Care Journal & Planner for Moms
This journal and planner is your gentle guide back to yourself. Filled with prompts, routines, affirmations,...
ISM Signature Satin Scarf
Soft, smooth, and intentionally designed. Our signature scarf features the dreamy ISM pink-and-blue print on a...
Luxury Self-Care Box for Moms
The Standard Self-Care Box is your full soft-life moment in a box — crafted with intention...
Luxury Pink Silk Robe for Women
The Blossom Robe is the heart of your soft-living wardrobe. Crafted from premium silk and designed...
Who Are You Gifting?
Every mom deserves a soft moment. Pick the one that feels like her.
For the New Mom
A silk robe, soothing scents and spa treats for her hospital bag or first weeks home. A push present that's all about her.
A Spa Day at Home
For the mom who can't get out to the spa. Everything she needs for a real reset, right at home.
From Husband, With Love
Tell her she deserves to rest. A silk robe she'll reach for every evening.
Mother's Day or Just Because
Build a box of her favorite self-care pieces and we'll wrap it beautifully.
Build her boxGifting a team, a retreat or an event? See our custom gifting
A Note From Ity
Hi, I’m Ity — a wife, mom of two wonderful boys, and founder of Intentional Soft Mom. This brand was born out of my own journey through postpartum — in those early newborn days when even slipping into a soft robe felt like a lifeline. Years later, that same robe still reminds me to choose comfort and softness daily.Journaling came later for me, but it’s now one of my favorite practices — looking back on the chapters of my motherhood journey, reflecting on how far I’ve come, and knowing my loved ones will one day hold those stories too.
With love, Ity
Rest looks good on you
Moms Who Finally Took a Breath
A robe slipped on after the baby is finally asleep. Tea that's still warm when she sits down. Ten quiet minutes that are just hers. This is what soft living looks like for our moms, in their own words.
- Tea that stays warm while you rest
- Baths that feel like a real reset
- Ten quiet minutes, just for you
In their own words
Real reviews from real moms.
Let customers speak for us
I really loved it❤️
This is a robe every mama needs tbh! It’s so soft and great on the skin. The adjustable strap helps me breastfeed my baby easily and it’s very convenient. My baby loves when I have the robe on and I believe it’s because of its softness. I can’t explain how it feels, you just have to get it to know the feeling!
This is such an intentional box, every mom should experience this!
Great. Absolutely love it
My new favourite cup. Stylish, sturdy, and keeps my drink hot for hours
This is Awesome
I really love how this mask feels on my skin. It's so cooling and soothing, and my face honestly looks fresher after using it. This is definitely going to my weekly routine.
Item were well packaged and delivered in timely manner. Great experience
Beautiful set. Love it
It's my go to at night time after putting my baby down to sleep. It's fun! It's engaging! I absolutely love it...
I love it, thank you so much
I love this thermal cup… I use it everyday and can’t even share it with anyone . Definitely recommend this product. Thank you for creating such an amazing cup.
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Join the Soft Circle
Intentional Soft Mom started with a few robes and a journal. It has grown into a community of moms who get it. Here's how to stay close.
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A circle of moms choosing softness, sharing the wins and cheering each other on.
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Soft Mom Brunches
Slow mornings, good food and real conversation. Hear first when the next one is planned.
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Retreats & Rest Days
Time away to breathe, journal and reset. Get the dates before anyone else.
Notify meMade & Shipped With Care
Up to 7 days to prepare, then about 7 days to arrive. Order by Dec 10 for Christmas.
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Real Help, From Me
Questions about sizing or gifting? Send a note and I'll get back to you.
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