Welcome to the Soft & Intentional Circle
For mothers who need a break and a soft place to land. A supportive circle where rest is honored, and soft resets are always welcome.
Our brand is more than products; it’s a circle of people who believe in the value of slowing down and savoring the present.
This isn’t just a brand — it’s a shared space for mothers who value slowing down, being present, and caring deeply for themselves and others. The Soft Circle is where rest meets connection, and where your voice matters — and we’re honored to have you in it. But it doesn’t stop there. Being part of the circle also means:
🌸 Exclusive Access – Be the first to know about new launches, seasonal collections, and special collaborations.
✨ Reflection Guides – Receive thoughtful self-care prompts, journal guides, and calming routines designed to help you create soft moments daily.
🎁 Circle Rewards – Enjoy member-only offers, surprise gifts, and early access to sales.
💌 Private Group Access
A quiet, ad-free space off social media where real connection happens
💬 Shared Stories – Connect with like-minded people who value care, softness, rest, and intentional living, just like you.
This isn’t just our circle — it’s yours too. Welcome home-we're so glad you are here.
Thoughts from our ISM Circle
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Rebecca A.
I love this thermal cup… I use it everyday and can’t even share it with anyone . Definitely recommend this product. Thank you for creating such an amazing cup.
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Anon
My new favourite cup. Stylish, sturdy, and keeps my drink hot for hours.
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Abbie
I never thought journaling could feel this freeing. The prompts helped me process my day while staying grounded in gratitude.